
Aero would be the first high-speed car sold in India. The world’s top luxury carmakers like Bentley, BMW, Audi, Mercedes-Benz and Jaguar have seen their sales zooming in the past few years in India. The Aero – which will compete with other supercars such as Ferrari, Lamborghini
, Bugatti and Koenigsegg – comes with a host of luxury features including customised supple leather seats and suede interior, multi-speaker music system, on-board video and DVD screen, automatic back-up camera, navigational backup, power windows and mirrors. The car is built of lightweight titanium and carbon fibre material to minimise weight. The two-seater, butterfly door (up sky-folding) car runs only on premium unleaded 91 high octane petrol, which is now available in some of India’s largest cities. The Indian luxury car market has traditionally been a saloon and sports utility vehicles market, mostly from the BMW and Mercedes-Benz stable. India, the world’s second-fastest growing car market, has seen the sales of luxury cars growing at a fast rate in the past one year, despite a global downturn that affected sales in developed markets such as the US and Europe. Sales of high-end cars is expected to cross the 10,000 mark by 2010. Mercedes-Benz has launched its famed AMG series in the price range Rs 2-3 crore. BMW will launch its two-seater Z4 roadster in October with a price tag of Rs 60 lakh. The cars in the Rs 1-4 crore bracket – Audi R8, Bentley, Rolls-Royce, Lamborgini, Mercedes-Benz – are posting robust sales in the country. Custom-made cars like Bentley and Rolls-Royce – which have a quota allotted to each market – have sold out their entire quota for India for the past three years. The Indian market has also been witnessing the launch of an array of super bikes such as the Suzuki Hayabusa, Yamaha VMAX, Honda CBR1000R, American iconic brand Harley Davidsons Fat Boy and Italian Ducati bikes in the price band of Rs 10-60 lakh.